The Investment Strategy To Change Your Future
The Bible provides us an amazing - yet challenging secret to experiencing the life we were intended to live
“For where your treasure is, there your heart will be also.” — Jesus (Matthew 6:21)
Yesterday, I sat across from a private client—someone I’ve had the privilege of walking with through deep transformation. His eyes were clear, his posture alive. He said, “I can’t remember ever feeling like this. I feel incredible—spiritually, relationally, physically. I’m more present with my wife and kids. I feel joy, passion, a settled heart, mental clarity, physical strength… like the man I was always meant to be.”
Now, as a high-performance coach who leans into biblically-rooted mindset and performance strategies and spiritual frameworks, I know the tools and processes I offer are priceless to most men. I’ve seen them do incredible work. But I responded to him with something completely different—something deeper: “I think God is honoring your investment.”
For the first time in his life, this man has put substantial time, energy, attention and of course financial resources into seeking God’s will for his life, taking ownership over his inner world, anchoring his life in kingdom vision, and transforming into a new kind of high-performance man. And it’s changing how he’s showing up in the world—not just because he’s learning new ideas, but because he’s showing up differently. He’s investing not just financially, but emotionally, spiritually, relationally. He’s not dabbling—he’s devoted.
Now, when we mention financial investment, most people will bristle. Our inner subconscious monologue says, “How dare he suggest I give him some of my hard-earned cash?”.
Unless, of course…
It’s something you want.
Like the new car, the better house, the clothing, the gadgets, the big TV.
You name it. We’re happy to invest our money — our time, and our energy into things that suit our self-focused desires.
Our problem is rarely the willingness to invest. The problem is usually the thing we’re willing to invest in.
Think for a minute about eating a delicious piece of cake. Every dollar you used to buy it could have been invested in a different place. Perhaps a place that generates the kind of returns for you that are beneficial.
But make no mistake, you are investing. Into the cake. Into struggling even more to lose weight. And likely buying the cake (consistently) is making investments into potentially securing a future with health problems.
We’re always investing our hard-earned cash, time, and energy. We just rarely consider deeply how we do this and into what.
And here’s the truth that so many of us underestimate:
What we invest in, we pay attention to. What we invest in, we follow through with. What we invest in, we value—and that transforms how we show up.
This is more than just a spiritual principle—it’s also a practical forcing function. When you make a substantial investment, the money’s gone. It’s not coming back. And something awakens in you: a drive, a seriousness, a willingness to change that most people never experience in their lifetime. Why? Because the cost compels transformation.
This is exactly why, for the past several years, I’ve personally invested over $10,000 a year into coaching, mentorships, masterminds, and spiritual formation. Not because I’m exceptional—but quite the contrary. I know that if I don’t have skin in the game, my chances of settling for slow, decade-long micro-change and living more or less the same are incredibly high. But when I invest at that level, everything in me rises to meet it. I listen more intently. I show up with full attention. I become someone new.
This is part of the reason why at Forming Men we don’t give away our discipleship resources for free. It’s been tried and found wanting — investment trumps free every day of the week when it comes to the level of transformational outcomes.
This principle is also why giving and generosity matter in the body of Christ. It tethers you to a community and investment in what God is doing through it in your city.
It’s why generosity to the poor and marginalized matters. It’s tethering your heart to care and attention for those less fortunate and the way you serve Christ himself through it. (Matthew 25:40)
Generosity and sacrifice and offerings aren’t about guilt or obligation—they’re about tethering our hearts to the kingdom. God doesn’t need our money. But we need what it does in us, as much as others need what it does for them.
Jesus wasn’t joking when He said our treasure and our heart are inseparable. The way you spend, the way you give, the way you invest—it’s a diagnostic. It’s a declaration. It’s a doorway.
So let me ask you gently:
Where are you investing right now?
What have you put real treasure into—time, money, attention—and seen God honor?
What might change if you finally decided to go all in on something?
Not casually. Not when it’s convenient. But with cost.
Maybe it’s time to survey the whole terrain of your life. Where is the Spirit inviting you to make a costly investment? Is it into your church body? Is it into a friend? Is it into your business, where excellence has stalled under comfort? Is it into a coach or mentor who can draw out the deeper man within you? Is it into your marriage—the place where you’ve quietly resigned rather than courageously invested?
Let the Holy Spirit bring to mind what you’ve been ignoring. That little nagging stir. That sacred prompting you’ve pushed to the background. Pay attention to it now. Don’t silence it with distraction. Let it speak. Let it convict. Let it lead.
There’s something holy about paying a price for your future. It makes you ready. It makes you serious. And often, it’s the very thing God uses to usher in the change we’ve prayed for but never fully pursued.
Where your treasure is… your heart will follow.
So choose wisely. And invest deeply.
-Chris
